Excerpts from Golden Apples
Foreword from Golden Apples by Sir Richard Branson
Bill Cullen’s memoir, It’s a Long Way From Penny Apples, told the story of his extraordinary journey from rags to riches. It’s a tribute to his mother, Mary Cullen. This proud woman had no formal education but her common sense, determination and positive attitude saw her succeed in raising her large family in the Dublin slums. “I want to give you the independence to stand on your own feet.”
Bill Cullen got a wonderful training as a fruit seller on the streets, learning to buy, and to negotiate, while he was still only a child. He was a child who grew into a high achiever. Thanks to his street mentoring he now stands as one of Ireland ’s peak performers in the Sunday Times Top 50 Rich List.
And Bill has never forgotten where he came from. As President of the Irish Youth Foundation he has led the fundraising of forty million dollars for kids’ charities including a one million covenant from his Penny Apples book. Bill was awarded the inaugural Princess Grace Kelly Humanitarian Award in 2004 for his work with children.
This new book, Golden Apples, shows how he ingrained the habits of success into his everyday life. Six Simple Steps To Success is the platform for his achievements. Bill explains, in his own easy style, how anyone can adopt his philosophy with immediate results in improving their career, their business, and their personal life.
This book will have a hugely positive impact on everyone who reads it.
Sir Richard Branson
Chairman of Virgin Group & Companies